{"id":2001,"date":"2021-11-12T21:05:55","date_gmt":"2021-11-13T03:05:55","guid":{"rendered":"https:\/\/cavamorada.bodegasalianza.com\/?p=2001"},"modified":"2021-11-13T12:47:26","modified_gmt":"2021-11-13T18:47:26","slug":"el-guardian-del-sabor-bruce-willis-el-nuevo-heroe-de-tecate","status":"publish","type":"post","link":"https:\/\/cavamorada.bodegasalianza.com\/el-guardian-del-sabor-bruce-willis-el-nuevo-heroe-de-tecate\/","title":{"rendered":"Bruce Willis, el nuevo h\u00e9roe de Tecate"},"content":{"rendered":"

Un d\u00eda normal. El calor te provoca sed. Entras a una tienda con la intenci\u00f3n de comprar una chela que alivie la sequedad de tu boca. Abres el refrigerador y tu realidad se transforma en una pel\u00edcula de Hollywood gracias a que Bruce Willis, el Guardi\u00e1n del Sabor de <\/span>Tecate<\/b><\/a>, vigila que las latas de cerveza se encuentren a la temperatura adecuada. \u201cCon el sabor no se juega\u201d, dice esta suerte de superh\u00e9roe cuya misi\u00f3n se parece a la tuya y la de tus amigos en cada reuni\u00f3n: disfrutar una chela perfecta.\u00a0<\/span><\/p>\n

Humor y grandeza son los ingredientes centrales de la nueva campa\u00f1a de <\/span>Tecate<\/b><\/a>, cerveza que, <\/span>producida en las siete plantas de <\/span>Heineken M\u00e9xico<\/b>, <\/span>actualiz\u00f3 su identidad visual en 2020 para posicionarse como una marca valiente, que tiene presencia en eventos de gran relevancia como <\/span>Tecate Pal Norte, Tecate Live Out y Tecate Comuna, adem\u00e1s de patrocinar equipos nacionales en torneos deportivos como la Liga MX.\u00a0<\/span><\/p>\n

El origen del guardi\u00e1n<\/b><\/h2>\n

A diferencia de Spiderman, quien obtuvo sus poderes tras ser mordido por una ara\u00f1a, El Guardi\u00e1n del Sabor surgi\u00f3 de la pasi\u00f3n de la marca por resguardar la experiencia de consumo. \u201c<\/span>Cuando hablamos de nuestro sabor, en <\/span>Tecate<\/b> nos tomamos las cosas muy en serio. Desde su producci\u00f3n, hasta que nuestro consumidor la disfruta, seguimos procesos muy exigentes que aseguran la calidad de nuestro producto. Es justo esto lo que inspira esta nueva campa\u00f1a, un audaz, carism\u00e1tico, divertido e intr\u00e9pido guardi\u00e1n que protege un gran tesoro y que atraviesa por distintas aventuras para comunicar a nuestros consumidores nuestro compromiso por el mejor sabor\u201d, explica Diana Lozada, gerente senior de <\/span>Tecate<\/b>.\u00a0<\/span><\/p>\n

Sobre este nuevo reto, Bruce Willis declar\u00f3 que se hab\u00eda divertido mucho personificando a El Guardi\u00e1n del Sabor: \u201cFue como volver a mis inicios como actor; record\u00e9 a personajes que daban todo por una causa, y qu\u00e9 mejor que defender el sabor de una buena cerveza como <\/span>Tecate<\/b>\u201d. Por su parte, Lino Villarreal, director de la marca, asegur\u00f3 que para Heineken M\u00e9xico \u201cera fundamental encontrar un personaje que encarnara ese esp\u00edritu protector, con el profesionalismo y el buen sentido del humor que caracteriza a la marca. As\u00ed llegamos a Bruce Willis, un actor que con toda certeza comparte los valores de <\/span>Tecate<\/b>\u201d.<\/span><\/p>\n

La campa\u00f1a, ideada por Pablo Batlle, de Rock The Agency, y dirigida por Rodrigo Garc\u00eda Saiz, de la casa productora Central Films, consiste en cinco cap\u00edtulos que tendr\u00e1n presencia a nivel nacional y contar\u00e1 con <\/span>tvc\u2019s<\/span> que ser\u00e1n transmitidos en televisi\u00f3n abierta, de paga y en digital. En ella se puede a ver a Willis en una actitud que recuerda sus mejores momentos en cintas de culto, como <\/span>Duro de matar <\/span><\/i>(John McTiernan, 1988)<\/span>. <\/span><\/i>Y a juzgar por la respuesta del p\u00fablico a los tres primeros cap\u00edtulos, la campa\u00f1a ha sido un \u00e9xito rotundo. <\/span>I speak<\/span><\/i> en serio.\u00a0<\/span><\/p>\n

Y a todo esto, \u00bfa qu\u00e9 sabe Tecate?<\/b><\/h2>\n

La marca se distingue por un sabor balanceado que, independientemente de su variante, no compromete su sabor completo, uno con car\u00e1cter, que sabe a lo que debe saber una cerveza.<\/span><\/p>\n

    \n
  • Tecate Original <\/b>es una cerveza lager dorada. Su sabor es refrescante, con notas de maltas y sutiles aromas frutales, cuerpo fino, resabio moderado con un amargo caracter\u00edstico que le imprime car\u00e1cter.<\/span><\/li>\n
  • Tecate \u00c1mbar<\/b> es una cerveza tipo Vienna. Posee el equilibrio perfecto entre la suavidad de las cervezas claras y el sabor fuerte de las oscuras.\u00a0<\/span><\/li>\n
  • Tecate Light <\/b>es la primera cerveza light en M\u00e9xico, tiene solamente 110 calor\u00edas. Su color dorado es resultado de la malta p\u00e1lida y un toque de malta caramelo que le permite intensificar su aroma para lograr el balance con el sutil aroma de l\u00fapulo. Su proceso de fermentaci\u00f3n y su amargo ligero proporcionan un perfil de sabor \u00fanico en su categor\u00eda, con una frescura extraordinaria.<\/span><\/li>\n
  • Tecate Titanium<\/b> tiene un sabor complejo, resultado de la combinaci\u00f3n de maltas importadas y el sofisticado proceso de variaciones de temperaturas. Adem\u00e1s, su lata con un dise\u00f1o negro es muy llamativa.\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    “Con el sabor no se juega, I speak en serio”, Bruce Willis emprende una nueva misi\u00f3n.<\/p>\n","protected":false},"author":4,"featured_media":2002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_jetpack_memberships_contains_paid_content":false,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":2,"loftocean-view-count":1810,"loftocean_coauthors":"","lemon_limes_single_post_intro_label":"","lemon_limes_single_post_intro_description":"\"Con el 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