{"id":2531,"date":"2022-03-27T21:57:25","date_gmt":"2022-03-28T03:57:25","guid":{"rendered":"https:\/\/cavamorada.bodegasalianza.com\/?p=2531"},"modified":"2022-04-11T21:59:03","modified_gmt":"2022-04-12T02:59:03","slug":"el-desafio-de-casillero-del-diablo","status":"publish","type":"post","link":"https:\/\/cavamorada.bodegasalianza.com\/el-desafio-de-casillero-del-diablo\/","title":{"rendered":"El desaf\u00edo de Casillero del Diablo\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En un corto de dos minutos y medio titulado <\/span><i><span style=\"font-weight: 400;\">El ladr\u00f3n m\u00e1s grande del mundo<\/span><\/i><span style=\"font-weight: 400;\">, la campa\u00f1a The Wine Legend nos muestra a un enigm\u00e1tico personaje que nos lleva a recorrer la mansi\u00f3n en donde guarda tesoros, desde joyas y obras de arte hasta la voz de un cantante de \u00f3pera. Hacia el final, el ladr\u00f3n confiesa que hay una sola cosa que no se atrever\u00eda a robar: entra a una cava secreta en donde se encuentran decenas de botellas de <\/span><a href=\"https:\/\/www.casillerodeldiablo.com\/es\/\"><b>Casillero del Diablo<\/b><\/a><span style=\"font-weight: 400;\"> y nos lanza una pregunta: \u201c\u00bfT\u00fa le robar\u00edas al diablo?\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este corto forma parte de la cuarta edici\u00f3n de la campa\u00f1a The Wine Legend, que tom\u00f3 como protagonista a otro chileno legendario, Pedro Pascal, estrella de series de \u00e9xito global como <\/span><i><span style=\"font-weight: 400;\">Narcos<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">The Mandalorian<\/span><\/i><span style=\"font-weight: 400;\">. El video\u00a0 ha cumplido con creces su prop\u00f3sito: posicionarse en un mercado cada vez m\u00e1s exigente y m\u00e1s joven.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cQuer\u00edamos hacer algo que cambiara las reglas del juego\u201d, afirma Stefano Celle, Brand Manager Global de la marca, \u201cnunca nadie en esta categor\u00eda de vinos se hab\u00eda atrevido a hacer una campa\u00f1a con este nivel de producci\u00f3n cinematogr\u00e1fica ni con rostros de televisi\u00f3n de este nivel; si alguien lo ten\u00eda que hacer, \u00e9ramos nosotros. Lo hicimos para desafiarnos a nosotros mismos, pero tambi\u00e9n para que la categor\u00eda sea m\u00e1s entretenida, para atraer a otro tipo de consumidores, mucho m\u00e1s cool y m\u00e1s interesantes; ellos son los que mandan\u201d.<\/span><\/p>\n<p><b>Nuevos consumidores<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Cabernet Sauvignon Reserva<\/b><span style=\"font-weight: 400;\"> es el caballito de batalla de <\/span><a href=\"https:\/\/www.casillerodeldiablo.com\/es\/\"><b>Casillero del Diablo<\/b><\/a><span style=\"font-weight: 400;\">. Sin embargo, la campa\u00f1a The Wine Legend tambi\u00e9n destaca al <\/span><b>Sauvignon Blanc Reserva<\/b><span style=\"font-weight: 400;\">, otra de las uvas que representan al terroir chileno y que son, por mucho, sus dos etiquetas m\u00e1s vendidas. Esta l\u00ednea se completa con el <\/span><b>Merlot<\/b><span style=\"font-weight: 400;\">, el <\/span><b>Chardonnay<\/b><span style=\"font-weight: 400;\"> y el <\/span><b>Ros\u00e9<\/b><span style=\"font-weight: 400;\">, el m\u00e1s nuevo de la familia, que se distingue por su frescura y ligereza, adem\u00e1s de lograr un balance perfecto y delicado entre acidez y mineralidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campa\u00f1as como The Wine Legend buscan romper con la forma de comunicar el vino, haci\u00e9ndolo m\u00e1s accesible y cercano a trav\u00e9s de mensajes entretenidos y seductores que puedan llegar a toda su gama de consumidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa esencia premium se mantiene en nuestras tres l\u00edneas, <\/span><b>Reserva<\/b><span style=\"font-weight: 400;\">, <\/span><b>Devil\u2019s<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Reserva Privada<\/b><span style=\"font-weight: 400;\"> \u2014explica Pamela M\u00e1rquez, gerente de marca para M\u00e9xico\u2014. Aunque esta \u00faltima l\u00ednea se enfoca en un p\u00fablico de 40 a 65 a\u00f1os, en <\/span><b>Reserva<\/b><span style=\"font-weight: 400;\"> tenemos vinos para todos, varietales, ensambles e innovaciones como el <\/span><b>Sauvignon Blanc<\/b><span style=\"font-weight: 400;\"> y el <\/span><b>Ros\u00e9<\/b><span style=\"font-weight: 400;\">, que est\u00e1n creciendo entre un p\u00fablico m\u00e1s joven. Queremos salirnos del consumo t\u00edpico de las cenas con maridaje, que la gente integre al vino de manera m\u00e1s sencilla a su d\u00eda a d\u00eda y que no tenga que esperar a que haya un momento espec\u00edfico para abrir una botella. Puedes tomar <\/span><a href=\"https:\/\/www.casillerodeldiablo.com\/es\/\"><b>Casillero del Diablo<\/b><\/a><span style=\"font-weight: 400;\"> botaneando con papas\u201d, concluye.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los desaf\u00edos globales hacen que su equipo de marketing siga buscando maneras originales de comunicar su calidad.<\/p>\n","protected":false},"author":4,"featured_media":2532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_jetpack_memberships_contains_paid_content":false,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"on","loftocean-like-count":0,"loftocean-view-count":546,"loftocean_coauthors":"","lemon_limes_single_post_intro_label":"","lemon_limes_single_post_intro_description":"Los desaf\u00edos globales hacen que su equipo de marketing siga buscando maneras originales de comunicar su calidad.","lemon_limes_single_post_hide_featured_image":"","lemon_limes_single_post_featured_media_position":"","lemon_limes_single_post_secondary_featured_image":0,"footnotes":""},"categories":[403],"tags":[683,585,684,317,678,628,556,679,681,680,682,589],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El desaf\u00edo de Casillero del Diablo\u00a0 - Cava Morada<\/title>\n<meta name=\"description\" content=\"Con 140 a\u00f1os de historia, este vino chileno es una opci\u00f3n segura: quien no sabe qu\u00e9 elegir, puede confiar en la calidad de Casillero del Diablo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cavamorada.bodegasalianza.com\/el-desafio-de-casillero-del-diablo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" 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