{"id":2953,"date":"2022-08-03T17:01:33","date_gmt":"2022-08-03T22:01:33","guid":{"rendered":"https:\/\/cavamorada.bodegasalianza.com\/?p=2953"},"modified":"2022-08-03T17:04:07","modified_gmt":"2022-08-03T22:04:07","slug":"luisito-comunica-un-gran-malo-muy-bueno","status":"publish","type":"post","link":"https:\/\/cavamorada.bodegasalianza.com\/luisito-comunica-un-gran-malo-muy-bueno\/","title":{"rendered":"Luisito Comunica: Un Gran Malo muy bueno"},"content":{"rendered":"

Gran Malo Horchata se posicion\u00f3 como uno de los lanzamientos m\u00e1s divertidos durante el verano de 2022 en M\u00e9xico. Por eso, <\/span>Cava Morada <\/span>entrevist\u00f3 a su abanderado y creador, <\/span>Luisito Comunica<\/span><\/a>, para conocer m\u00e1s detalles de esta bebida.<\/span><\/em><\/span><\/p>\n

LUISITO<\/a>, \u00bfC\u00d3MO LLEGASTE AL MUNDO DE LOS DESTILADOS?<\/strong><\/p>\n

Siempre tuve la inquietud por incursionar en la industria. Todo se me hace s\u00faper interesante, desde la producci\u00f3n hasta la distribuci\u00f3n, la creatividad de elaboraci\u00f3n de marca, empaque y estrategia de marketing. Ha sido muy divertido.<\/span><\/p>\n

\u00bfDE ENTRE TODOS LOS DESTILADOS DE M\u00c9XICO, POR QU\u00c9 INVERTIR EN TEQUILA?<\/strong><\/p>\n

Sin lugar a dudas, el tequila es la categor\u00eda m\u00e1s representativa de M\u00e9xico y es la que tiene mayor participaci\u00f3n de venta en el pa\u00eds; adem\u00e1s, siempre me ha gustado mucho.<\/span><\/p>\n

\u00bfPOR QU\u00c9 DECIDISTE LANZAR TU MARCA GRAN MALO<\/a> CON LA EDICI\u00d3N TAMARINDO?<\/strong><\/p>\n

En estricto sentido, somos un licor con tequila y lo que busc\u00e1bamos era mezclar la categor\u00eda m\u00e1s querida por los mexicanos con uno de los sabores que m\u00e1s nos identifican, el tradicional tamarindo picosito que nos han inculcado de generaci\u00f3n en generaci\u00f3n.<\/span><\/p>\n

\u00bfQUI\u00c9NES SON TUS SOCIOS EN ESTE EMPRENDIMIENTO?<\/strong><\/p>\n

Mis socios son dos grandes en la industria del alcohol: <\/span>Casa Lumbre<\/span><\/a>, que es una empresa que ha tenido mucho \u00e9xito en crear e incubar marcas de destilados, y BLN Brands, uno de los distribuidores m\u00e1s importantes en M\u00e9xico.<\/span><\/p>\n

\u00bfQU\u00c9 DISTINGUE A TU LICOR CON TEQUILA DE OTROS QUE YA EXISTEN EN EL MERCADO?<\/strong><\/p>\n

Yo les podr\u00eda decir que dos cosas: la primera, el l\u00edquido: \u00a1nuestro sabor es inigualable! Y la segunda, nuestro empaque y branding; tenemos una botella preciosa que le hace justicia a este gran licor y una marca que hace alusi\u00f3n a los momentos inolvidables con amigos.<\/span><\/p>\n

\u00bfC\u00d3MO HA SIDO RECIBIDO GRAN MALO?<\/strong><\/p>\n

Afortunadamente, hemos tenido una excelente aceptaci\u00f3n por parte de los consumidores; <\/span>Gran Malo<\/b> es una bebida muy vers\u00e1til que se puede disfrutar en todo momento, creo que ese es un gran plus.<\/span><\/p>\n

\"\"<\/p>\n

\u00bfC\u00d3MO SE ELABORA GRAN MALO HORCHATA?<\/strong><\/p>\n

Horchata es nuestro nuevo delicioso sabor. Es un proceso muy interesante. Primero, se realizan todos los pasos necesarios para obtener tequila blanco, que es nuestra base. En seguida, se agregan concentrados naturales de canela y horchata para despu\u00e9s mezclarse meticulosamente con nuestra deliciosa base l\u00e1ctea, que no s\u00f3lo le da sabor, sino tambi\u00e9n una textura perfecta. Acabo de subir un video <\/span>en mi canal de YouTube<\/span><\/a> explicando todos los procesos, pasen a verlo.<\/span><\/p>\n

CU\u00c9NTANOS SOBRE EL DISE\u00d1O DE IMAGEN DE TU MARCA. BOTELLA, ETIQUETADO, LOGO, EMPAQUES, DUAL SHOTS…<\/strong><\/p>\n

Fue un proceso creativo muy divertido; el nombre, los personajes y los colores. La botella ya estaba previamente dise\u00f1ada, pues anteriormente el proyecto hab\u00eda tenido un prelanzamiento por parte de mis socios con otro nombre; fue nuestra tarea darle una nueva imagen para introducirlo como un producto fresco y con un sabor distinto.<\/span><\/p>\n

B\u00e1sicamente, <\/span>Gran Malo<\/b> representa esa chispa que todos llevamos dentro y que a donde vamos busca esparcir la buena onda. Cada elemento es fiel representante de nuestro M\u00e9xico: el garigoleado en la botella y los cl\u00e1sicos personajes del diablito y la calaca.<\/span><\/p>\n

\u00bfQUI\u00c9N ES TU CONSUMIDOR OBJETIVO?<\/strong><\/p>\n

Puede ser para cualquiera, siempre y cuando sea mayor de 18 a\u00f1os.<\/span><\/p>\n

\u00bfNOS PUEDES COMPARTIR LA RECETA DE ALG\u00daN COCTEL HECHO CON GRAN MALO HORCHATA?<\/strong><\/p>\n

Para <\/span>Gran Malo Horchata<\/b> no tenemos receta, cada quien puede decidir con qu\u00e9 combinarlo, pero una de mis recomendaciones favoritas es con whisky de miel o con vodka raspberry.<\/span><\/p>\n

EN TU VIDEO DE LANZAMIENTO CUENTAS QUE ELEGISTE HORCHATA COMO EL PASO L\u00d3GICO DESPU\u00c9S DEL DE TAMARINDO, YA QUE EN LOS PUESTOS DE AGUAS EST\u00c1N PRESENTES AMBOS SABORES. \u00bfESO QUIERE DECIR QUE VIENE SABOR JAMAICA PRONTO?<\/strong><\/p>\n

Jamaica suena muy bien, el tiempo lo dir\u00e1. Sin lugar a dudas, en un futuro vienen m\u00e1s sorpresas. \u00a1Est\u00e9n atentos!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Platicamos con Luisito sobre el secreto de su emprendimiento.<\/p>\n","protected":false},"author":4,"featured_media":2952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_jetpack_memberships_contains_paid_content":false,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":1562,"loftocean_coauthors":"","lemon_limes_single_post_intro_label":"","lemon_limes_single_post_intro_description":"Platicamos con Luisito sobre el secreto de 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