{"id":3260,"date":"2022-11-11T21:51:19","date_gmt":"2022-11-12T03:51:19","guid":{"rendered":"https:\/\/cavamorada.bodegasalianza.com\/?p=3260"},"modified":"2022-11-11T21:51:35","modified_gmt":"2022-11-12T03:51:35","slug":"un-johnnie-walker-con-nfc","status":"publish","type":"post","link":"https:\/\/cavamorada.bodegasalianza.com\/un-johnnie-walker-con-nfc\/","title":{"rendered":"Un Johnnie Walker con tecnolog\u00eda NFC\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Solo una de cada 10,000 barricas puede convertirse en un <\/span><a href=\"https:\/\/www.johnniewalker.com\/es-mx\/nuestro-whisky\/johnnie-walker-etiquetas\/blue-label\/\"><b>Blue Label de Johnnie Walker<\/b><\/a><span style=\"font-weight: 400;\">. Es un delicado y preciso trabajo artesanal que implica varios oficios y decenas de a\u00f1os, y que da como resultado un l\u00edquido complejo, robusto, con sus inolvidables notas de humo, frutas y vainilla con un final chocolatoso. Dicho de otra manera: un maestro destilador dise\u00f1a una bebida para el futuro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En sinton\u00eda con esa idea, <\/span><a href=\"https:\/\/www.johnniewalker.com\/es-mx\/nuestro-whisky\/johnnie-walker-etiquetas\/blue-label\/\"><b>Johnnie Walker<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> a trav\u00e9s de su edici\u00f3n <\/span><a href=\"https:\/\/www.johnniewalker.com\/en-hk\/our-whisky\/limited-edition-whiskies\/blue-label-cities-of-future-mars-edition\/\"><span style=\"font-weight: 400;\">Cities of the Future<\/span><\/a><span style=\"font-weight: 400;\">, propuso al artista multimedia Luke Halls el ejercicio de imaginar las ciudades del futuro y plasmarlo en las etiquetas de Blue Label. El resultado: una serie de peque\u00f1os metaversos que nos interpelan y despiertan nuestra curiosidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte de este ejercicio de imaginaci\u00f3n, es inevitable preguntarse si en el futuro (dentro de dos siglos, para ser exactos), el proceso de elaboraci\u00f3n del whisky ser\u00e1 distinto. En palabras de Gabriel D\u00edaz, Head of Marketing de la marca, el objetivo de su evoluci\u00f3n estar\u00e1 enfocado en una tecnolog\u00eda que permita conservar su riqueza y complejidad, pero de una forma sustentable, con huella de carbono cero y sin desperdicio, para tener un menor impacto ecol\u00f3gico. \u201cNo se trata de hacer el mejor whisky del mundo, sino de crear el mejor whisky para el mundo\u201d, concluye D\u00edaz.<\/span><\/p>\n<p><b>M\u00e1s que un whisky, una experiencia<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta edici\u00f3n de colecci\u00f3n, con 3,000 botellas de cada ciudad y con la mejor etiqueta de la marca, es tambi\u00e9n la llave para entrar a ese universo futurista. Su empaque con tecnolog\u00eda <\/span><span style=\"font-weight: 400;\">nfc<\/span><span style=\"font-weight: 400;\"> (siglas de <\/span><i><span style=\"font-weight: 400;\">near field communication<\/span><\/i><span style=\"font-weight: 400;\">) permite acceder al metaverso a trav\u00e9s del lema <\/span><i><span style=\"font-weight: 400;\">Keep walking<\/span><\/i><span style=\"font-weight: 400;\">, que nos invita a explorar el futuro: la realidad aumentada, la gravedad cero y, para los consumidores mexicanos, la posibilidad de descubrir cada detalle de su capital futura.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para su lanzamiento habr\u00e1 activaciones especiales de las que Bodegas Alianza ser\u00e1 parte. Las redes sociales, tanto de la marca como de Bodegas Alianza, ser\u00e1n el veh\u00edculo de comunicaci\u00f3n para viajar al futuro azul.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una edici\u00f3n de colecci\u00f3n que no puedes perderte.<\/p>\n","protected":false},"author":4,"featured_media":3216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","_jetpack_memberships_contains_paid_content":false,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"off","loftocean-like-count":0,"loftocean-view-count":1489,"loftocean_coauthors":"","lemon_limes_single_post_intro_label":"","lemon_limes_single_post_intro_description":"Una edici\u00f3n de colecci\u00f3n que no puedes perderte.","lemon_limes_single_post_hide_featured_image":"","lemon_limes_single_post_featured_media_position":"","lemon_limes_single_post_secondary_featured_image":0,"footnotes":""},"categories":[404],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un Johnnie Walker con tecnolog\u00eda NFC\u00a0 - Cava Morada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cavamorada.bodegasalianza.com\/un-johnnie-walker-con-nfc\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un Johnnie Walker con tecnolog\u00eda NFC\u00a0 - Cava Morada\" \/>\n<meta property=\"og:description\" content=\"Una edici\u00f3n de colecci\u00f3n que no puedes perderte.\" \/>\n<meta property=\"og:url\" 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